GoDaddy sought to better understand and communicate the economic impact of online microbusinesses across the United States. Working alongside leading research organizations, academic institutions, and government data sources, the Venture Forward initiative needed to transform complex research, surveys, and economic...
For the 2014 US Open, IBM and its partners set out to transform live tennis data into an experience audiences could see and hear. Working with James Murphy and his team, match events and statistics were translated into musical characteristics...
Clouds Over Cuba was an ambitious interactive documentary created for the John F. Kennedy Presidential Library and Museum to commemorate the 50th anniversary of the Cuban Missile Crisis. Rather than presenting the history as a conventional website or linear film,...
The U.S. Army sought a more engaging way to identify individuals with strong analytical thinking, problem-solving abilities, and an aptitude for STEM disciplines. Rather than relying exclusively on traditional recruitment methods, the objective was to create an interactive experience capable...
A 404 page usually marks the end of an experience. For Android, we saw an opportunity to make it part of one. I helped shape the concept of transforming Android.com’s 404 page into an interactive browser game, turning an otherwise...
A World of Belonging transformed Airbnb’s global activity into an interactive WebGL experience that invited people to explore the scale and movement of its worldwide community. Built as part of Airbnb’s broader Belong Anywhere platform, the experience used a 3D...
For the launch of “Destiny: The Taken King—The Legend of You,” Bungie, AKQA, and Activision sought a highly personalized campaign capable of transforming player achievements into shareable cinematic content. The objective was to celebrate each player's unique Destiny journey while...
World’s Easiest Decision was an interactive global campaign for The Climate Reality Project, founded by former U.S. Vice President Al Gore, created around the 2015 United Nations Climate Change Conference (COP21) in Paris. The goal was to take an enormous...
Land Rover set out to reinforce its heritage of adventure through something more immersive than a traditional automotive campaign: an original William Boyd thriller transformed into an interactive digital experience. The Vanishing Game followed struggling actor Alec Dunbar on a...
Google needed a unified digital destination capable of representing the breadth of its open source ecosystem while making thousands of projects, programs, documentation, and community resources easier to discover and understand. Beyond project discovery, the platform needed to communicate how...
Hamburger Hummus was a seven-episode scripted comedy series designed to introduce a younger audience to contemporary life in Israel through entertainment rather than conventional tourism advertising. Our digital challenge was to extend that fictional world beyond the episodes and create...
The Domino’s DXP, or Delivery Expert, was more than a marketing concept. It was a purpose-built pizza delivery vehicle, and our challenge was to introduce that product through a digital experience with as much personality as the vehicle itself. Based...
As an official automotive sponsor of the 2014 FIFA World Cup, Hyundai launched Because Fútbol to turn the passion, humor, creativity, and shared rituals surrounding the tournament into a social digital experience built for fans around the world. The campaign...
Well Storied transformed stories shared by Land Rover owners across social media into an explorable digital representation of the brand’s global community. Rather than treating social posts as a conventional campaign feed, Well Storied brought owner stories together within a...
For Converse’s In Their Chucks VR, we transformed stories from the larger Made By You campaign into an immersive 360° experience spanning web, mobile, virtual reality, and a physical brand activation. The experience invited audiences inside the worlds of Converse...
Airbnb launched #OneLessStranger with an ambitious proposition: give 100,000 members of its community $10 each and ask them to use that $1 million investment to perform an act of hospitality for someone they had never met. The campaign turned Airbnb’s...
For the 28th annual PNC Christmas Price Index, we transformed a long-running economic tradition into an interactive train journey through a winter wonderland, with visitors traveling from stop to stop to discover the changing cost of the gifts from The...
Nature Valley’s The Quietest Show on Earth took a deliberately different approach to a branded music experience: strip away the scale, noise, and spectacle of a traditional concert and create an intimate performance surrounded by the landscape the campaign was...
Capital One’s 2013 Mascot Challenge was not a site that could simply launch and be considered finished. It was a season-long digital competition connecting 16 college mascots, weekly matchups, voting, social participation, user-generated content, statistics, playoffs, and an active college...
Sundance TV’s Be Original transformed the idea of personal expression into an interactive storytelling product where viewers could combine their own media, words, and ideas into stories they could publish and share. Designed as a responsive mobile, tablet, and desktop...
For Super Bowl XLIX, T-Mobile extended its Kim’s Data Stash campaign beyond the television spot with a personalized digital experience engineered for one of the most concentrated and high-profile audience moments in advertising. The experience connected T-Mobile’s Data Stash message...
Google Station was a service offered by Google that enabled partners to deploy Wi-Fi hotspots in public areas. By providing software and hardware guidance, Google helped convert fiber connections into Wi-Fi access points. These hotspots were typically set up in...
Cove is a global start-up that aims to create eco-friendly products and promote green causes around the world. They hired us to develop a website that would showcase their innovative approach to bottled water. They aimed to demonstrate how their...