I was part of the go-to-market team for the GoDaddy Venture Forward (VF) project, which aimed to measure how online microbusinesses contribute to their local economies. We worked with various research partners, such as the Milken Institute, Harvard Business Review,...
Fusing real-time telemetry data captured court-side during the US Open with engineered base audio, the “US Open Sessions” website gave each user a chance to experience a tennis match as never before. Each match was composed live, complemented with a...
This project received an Emmy Award, recognition from D&AD, The One Show, the CLIO Awards, Art Directors Club, The Webby Awards and 11 Lions from the Cannes Lions Festival. Clouds Over Cuba explored a docu-style cinema display of a what-if...
This science, technology, engineering and math-based (STEM) U.S. Army-backed project was designed to pinpoint recruits who had an affinity for analytical thinking and problem-solving abilities.We developed the “Cryptaris Mission” to embody STEM disciplines putting candidate’s knowledge to the test by...
With an ever-increasing amount of web traffic Android.com is prepared for all eventualities. Whether it’s organic, social, direct, or referral traffic Android has found a way to make the 404 errors less catastrophic. Direct and referral traffic results in most...
The Airbnb “A World of Belonging” website featured a WebGL 3D globe that served as a fun data visualization of Airbnb guest stays throughout the world. Using modern technologies like HTML5, WebGL, CSS3, and JavaScript, the team created an experience...
For the rollout of “Destiny: The Taken King—The Legend of You” DLC package, our team created a truly unique experience that invited the Destiny community (consisting of PSN, Xbox, and PC members), to create and share a personal game trailer...
We helped reduce greenhouse gases and promote positive climate change in conjunction with The Climate Reality Project (founded by Al Gore) “World’s Easiest Decision” website. To connect with visitors, we created a site that captured the audience by using an...
In true story telling fashion, the “Vanishing Game” project presented a fully controllable narrative to the audience in an elegantly animated scrolling presentation. The audience was provided granular controls allowing them to toggle features such as narration, copy, imagery, and...
The Google Open Source website was created to educate the public on Google’s efforts to contribute, host, and inspire global open source projects while encouraging the community to collaborate and develop solutions that best serve the greater community. The goal...
In preparation for pilot season, our team was approached to create a wrap-around campaign for a web series that was to “foster broader awareness of the people and culture of Israel”. The overall goal was to promote was to promote...
Funny, silly, and to the point is how I affectionately describe this particular piece of marketing for the “Domino’s DXP: Ultimate Pizza Delivery Vehicle” campaign. Domino’s was embarking on a huge branding journey (which is still active today) and needed...
A custom-built Tumblr site was created to promote the FIFA World Cup event, sponsored by Hyundai. With this interactive website, users could create and share their animated artwork via social media as MEMEs. Each piece was commissioned by an illustrator...
The Land Rover “Well Storied” project portrayed geolocation-based social stories across a custom designed world map. Our social-aggregation tool pulled Facebook, Google, Instagram, Tumblr, and Twitter posts (tagged with the campaign hashtag) into a custom CMS. On the frontend, the...
For the Converse “In Their Chucks VR” project, I created custom development, staging and production environments with deployment pipelines.The production environment was built using Nginx. Each server was configured and optimized according to the files that were to be served....
For the Airbnb #OneLessStranger campaign we created a socially-driven website whose aim was to bring together complete strangers. This social experiment began on New Years Eve and culminated in forging increased connections. I configured environments with contained load balancers and...
In preparation for the holiday marketing season, clients tend to set aside a sizeable budget for end-of-year campaigns. Whether it has something to do with a prestige factor or just simply an expression of the holidays, these types of projects...
At the onset of this project, we envisioned an event that could best capture the spirit and mission of the campaign — preservation of U.S. National Parks. After much thought, we landed on hosting a camping and music (performed by...
This 16 week battle of the fiercest, most fanatical college football fans was expressed through a host of user-generated content fueled by weekly challenges and horizontal marketing strategies. Using social network outlets, fans showed their outpouring of team affiliation with...
This new website was a mobile, tablet, and desktop experience designed to promote the upcoming programming broadcast series for Sundance TV. To tie into the show narrative of personal expression, we created a site that enabled users to build personal...
For the Super Bowl, our team designed and developed an interactive campaign starring Kim Kardashian, for T-Mobile. Given the popularity of not only the NFL’s biggest event of the year, but also all of the brands involved, we knew the...
Google Station was a service offered by Google that enabled partners to deploy Wi-Fi hotspots in public areas. By providing software and hardware guidance, Google helped convert fiber connections into Wi-Fi access points. These hotspots were typically set up in...
Cove is a global start-up that aims to create eco-friendly products and promote green causes around the world. They hired us to develop a website that would showcase their innovative approach to bottled water. They aimed to demonstrate how their...