Capital One
“Mascot Challenge”
Role
Genres
This 16 week battle of the fiercest, most fanatical college football fans was expressed through a host of user-generated content fueled by weekly challenges and horizontal marketing strategies.
Using social network outlets, fans showed their outpouring of team affiliation with a twist—whose mascot rains supreme. “The Mascot Challenge” (a mobile, tablet, and desktop experience) provoked some of the most ostentatious and fun submissions via team hashtags that inspired an outrageous 16 week battle, drawing millions of visitors.
With a team of talented developers we built this project using HTML5, CSS3, JavaScript, Underscore.js templating, and a custom frontend MVC framework. The frontend made API calls to the PHP backend which held contest, week, and statistical data.