GoDaddy

Case Study

Challenge

GoDaddy sought to better understand and communicate the economic impact of online microbusinesses across the United States. Working alongside leading research organizations, academic institutions, and government data sources, the Venture Forward initiative needed to transform complex research, surveys, and economic datasets into an accessible digital platform capable of informing policymakers, researchers, economic development organizations, and small business advocates.

Approach

As part of the Venture Forward go-to-market team, I helped deliver the digital platform used to publish research, surveys, quarterly reports, and interactive data visualizations measuring the impact of online microbusinesses across the United States.

Working with partners including the Milken Institute, Harvard Business Review, UCLA Anderson Forecast, Bureau of Labor Statistics, University of Iowa Department of Political Science, Arizona State University School of Public Affairs, Economic Innovation Group, and U.S. Census Bureau, we gathered and analyzed data from more than 30,000 entrepreneurs to better understand how microbusinesses influence local economies (Venture Forward).

Microbusinesses, defined as businesses with fewer than ten employees, have become a significant force within the U.S. economy. The challenge was not only collecting and analyzing the data, but also presenting the findings in a way that was meaningful to policymakers, researchers, government agencies, civic leaders, and economic development organizations.

I developed key portions of the platform across both frontend and backend systems, established the production infrastructure and DevOps pipeline used to build, test, and deploy the site, and helped guide the ongoing delivery of new content, reports, and features over multiple years.

The platform ultimately provided insights into the impact of more than 20 million microbusinesses nationwide and helped support conversations surrounding economic development, entrepreneurship, and the allocation of resources to support small business growth.

Recognition

Venture Forward became a widely referenced resource through partnerships with leading research institutions, academic organizations, economic policy groups, and government agencies. The initiative helped elevate the visibility of online microbusinesses, contributing to broader discussions around entrepreneurship, local economic development, and public policy while providing decision-makers access to one of the largest ongoing studies of microbusiness activity in the United States.