U.S. Army
“Cryptaris Mission”
My Contribution
Engagement Type
Case Study
Challenge
The U.S. Army sought a more engaging way to identify individuals with strong analytical thinking, problem-solving abilities, and an aptitude for STEM disciplines. Rather than relying exclusively on traditional recruitment methods, the objective was to create an interactive experience capable of evaluating participant performance while introducing STEM-focused opportunities within the organization.
Approach
This science, technology, engineering and math-based (STEM) initiative was designed to pinpoint participants who demonstrated strong analytical thinking and problem-solving abilities while showcasing the types of challenges encountered throughout STEM-oriented career paths.
We developed “Cryptaris Mission” to bring STEM concepts to life through a series of simulated missions that challenged participants across multiple disciplines. Each mission focused on different STEM skill sets, evaluating accuracy, speed, decision making, and objective completion.
Our team leveraged WebGL, HTML5, WebSockets, and App Engine to deliver an immersive web-based experience. We designed and produced the motion graphics, 3D assets, audio, and application experience in-house, maintaining creative and technical control from concept through launch.
The project was recognized by the digital community for its innovation, execution, and educational impact, earning numerous industry awards and honors highlighted below.
Recognition
- Awwwards Site of the Day
- CSS Design Awards Website of the Day
- FWA of the Day
- Internationalist Awards Gold for Innovation in Media
- The Webby Awards Honoree in Public Service & Activism
- IAB MIXX Awards in Brand Tactics & Tools: Branded Site
After the success of the Cryptaris project, the U.S. Airforce commissioned a very similar website with similar project goals.
