IBM iX was exploring how Watson, cognitive computing, connected data, the Internet of Things, renewable energy, and experience design could reshape the relationship between people and their vehicles. The challenge was not simply explaining those technologies. We needed to make...
INFINITI wanted to introduce its Q60 and QX30 concept vehicles at Pebble Beach through an experience that could communicate more than traditional automotive media. With an opportunity to explore emerging virtual reality technology, the challenge became defining products that could...
Streaming gave audiences unprecedented access to movies and television while creating a new problem: deciding what to watch. Content was fragmented across a growing number of services, recommendation engines were largely algorithmic, and conversations with the people whose opinions viewers...
Tone It Up had built a community of roughly 400,000 people around fitness, positivity, and accountability, but confidence in its existing mobile app had deteriorated. I became a key leader in defining and delivering the product that would replace it,...
Hyundai Sales Training is an enterprise learning and certification platform built from the ground up to support Hyundai’s sales organization, from dealership sales associates to owners and the internal teams responsible for developing training programs. The platform brought vehicle and...
Real estate agents rely on physical signs to drive traffic to open houses, but placing several expensive signs across an unfamiliar neighborhood creates another problem: remembering exactly where each one was placed and efficiently retrieving them afterward. SignPlacer was a...
Investors Alley had built a subscription business around dividend-investing expertise delivered primarily through articles, reports, email, and webinars. Divcaster transformed that knowledge into an interactive financial product where subscribers could manage portfolios, track dividend income, explore potential positions, and make...