I help organizations transform strategy into execution by leading cross-functional teams across digital products, enterprise web platforms, and integrated marketing initiatives. My focus is aligning business goals, user needs, and technology delivery to create measurable outcomes at scale.
Streaming gave audiences unprecedented access to movies and television while creating a new problem: deciding what to watch. Content was fragmented across a growing number of services, recommendation engines were largely algorithmic, and conversations with the people whose opinions viewers...
For the US Open, IBM and its partners set out to transform live tennis data into an experience audiences could see and hear. Working with James Murphy and his team, match events and statistics were translated into musical characteristics including...
Hyundai Sales Training is an enterprise learning and certification platform built from the ground up to support Hyundai’s sales organization, from dealership sales associates to owners and the internal teams responsible for developing training programs. The platform brought vehicle and...
GoDaddy sought to better understand and communicate the economic impact of online microbusinesses across the United States. Working alongside leading research organizations, academic institutions, and government data sources, the Venture Forward initiative needed to transform complex research, surveys, and economic...
Tone It Up had built a community of roughly 400,000 people around fitness, positivity, and accountability, but confidence in its existing mobile app had deteriorated. I became a key leader in defining and delivering the product that would replace it,...
For Super Bowl XLIX, T-Mobile extended its Kim’s Data Stash campaign beyond the television spot with a personalized digital experience engineered for one of the most concentrated and high-profile audience moments in advertising. The experience connected T-Mobile’s Data Stash message...
INFINITI wanted to introduce its Q60 and QX30 concept vehicles at Pebble Beach through an experience that could communicate more than traditional automotive media. With an opportunity to explore emerging virtual reality technology, the challenge became defining products that could...
I led the delivery of Google Station's global digital experience, connecting program objectives, stakeholder requirements, design, technical strategy, development, localization, QA, and launch across distributed teams in Los Angeles and Mountain View. Google Station was a global connectivity program that...
A World of Belonging transformed Airbnb’s global activity into an interactive WebGL experience that invited people to explore the scale and movement of its worldwide community. Built as part of Airbnb’s broader Belong Anywhere platform, the experience used a 3D...
The U.S. Army sought a more engaging way to identify individuals with strong analytical thinking, problem-solving abilities, and an aptitude for STEM disciplines. Rather than relying exclusively on traditional recruitment methods, the objective was to create an interactive experience capable...
Clouds Over Cuba was an ambitious interactive documentary created for the John F. Kennedy Presidential Library and Museum to commemorate the 50th anniversary of the Cuban Missile Crisis. Rather than presenting the history as a conventional website or linear film,...
For the launch of “Destiny: The Taken King—The Legend of You,” Bungie, AKQA, and Activision sought a highly personalized campaign capable of transforming player achievements into shareable cinematic content. The objective was to celebrate each player's unique Destiny journey while...
