I help organizations transform strategy into execution by leading cross-functional teams across digital products, enterprise web platforms, and integrated marketing initiatives. My focus is aligning business goals, user needs, and technology delivery to create measurable outcomes at scale.
Streaming gave audiences unprecedented access to movies and television while creating a new problem: deciding what to watch. Content was fragmented across a growing number of services, recommendation engines were largely algorithmic, and conversations with the people whose opinions viewers...
For the 2014 US Open, IBM and its partners set out to transform live tennis data into an experience audiences could see and hear. Working with James Murphy and his team, match events and statistics were translated into musical characteristics...
INFINITI wanted to introduce its Q60 and QX30 concept vehicles at Pebble Beach through an experience that could communicate more than traditional automotive media. With an opportunity to explore emerging virtual reality technology, the challenge became defining products that could...
Google needed a unified digital destination capable of representing the breadth of its open source ecosystem while making thousands of projects, programs, documentation, and community resources easier to discover and understand. Beyond project discovery, the platform needed to communicate how...
IBM iX was exploring how Watson, cognitive computing, connected data, the Internet of Things, renewable energy, and experience design could reshape the relationship between people and their vehicles. The challenge was not simply explaining those technologies. We needed to make...
GoDaddy sought to better understand and communicate the economic impact of online microbusinesses across the United States. Working alongside leading research organizations, academic institutions, and government data sources, the Venture Forward initiative needed to transform complex research, surveys, and economic...
Clouds Over Cuba was an ambitious interactive documentary created for the John F. Kennedy Presidential Library and Museum to commemorate the 50th anniversary of the Cuban Missile Crisis. Rather than presenting the history as a conventional website or linear film,...
The U.S. Army sought a more engaging way to identify individuals with strong analytical thinking, problem-solving abilities, and an aptitude for STEM disciplines. Rather than relying exclusively on traditional recruitment methods, the objective was to create an interactive experience capable...
A World of Belonging transformed Airbnb’s global activity into an interactive WebGL experience that invited people to explore the scale and movement of its worldwide community. Built as part of Airbnb’s broader Belong Anywhere platform, the experience used a 3D...
Hyundai Sales Training is an enterprise learning and certification platform built from the ground up to support Hyundai’s sales organization, from dealership sales associates to owners and the internal teams responsible for developing training programs. The platform brought vehicle and...
For the launch of “Destiny: The Taken King—The Legend of You,” Bungie, AKQA, and Activision sought a highly personalized campaign capable of transforming player achievements into shareable cinematic content. The objective was to celebrate each player's unique Destiny journey while...
World’s Easiest Decision was an interactive global campaign for The Climate Reality Project, founded by former U.S. Vice President Al Gore, created around the 2015 United Nations Climate Change Conference (COP21) in Paris. The goal was to take an enormous...
