Infiniti

The level of effort that went into bringing these products to life surpassed everyone’s expectations as my team went above and beyond to ensure this was going to be special. From the initial INFINITI stakeholder conference, it was evident that the aperture of creativity was wide open. Armed with the appropriate budget, two elite teams, and a premier event in which to showcase the work, we embarked on creative journey that expressed our combined talents. The results of which produced two all out experiences of fantastical immersion.

It’s rare that you align with an enthusiastic partner that matches your ambitions to the fullest. We were given a unrestricted blank canvas in which to create two master works. As a result, we put forth a pair of distinct content-driven experiences that are rich in visual stimulation and captured the Infiniti drive and attention to detail. The first product was centered around a custom outfitted driver’s seat with haptic feedback and actuators allowing the user to drive on a dream road delivered in VR. The production team went on location all over the world to capture runs that stitched together drives that were visually stunning and combined them into one seamless dream world. The second product took on a focused on the artistic expression of transportation design.

Coordinating with the top INFINITI creatives, we delivered an experience that took the user from initial car concepts sketches, to the clay model, and culminating the experience inside the production vehicle. This concept was delivered to the end user as a freestanding VR experience that could be downloaded as a Google Cardboard app or Oculus Rift (Meta Quest) app.

After all was said and done, we showcased the 2 works at Pebble Beach golf course where we invited spectators to stop by our booth, get strapped into the racing harness, and apply their appetite for speed and blaze their own path in style. The exuberance on their faces after taking a ride was confirmation that we nailed it. Enjoy the video.